Louis Vuitton And Sarah Flotard

Sarah Flotard Tapped to Shoot Brand Images for Louis Vuitton's new Restaurant

Last month photographer Sarah Flotard was tapped to photograph Le Cafe Louis Vuitton, a dining collaboration between famed restauranteur Stephen Starr and Louis Vuitton, at the brand's new NYC location. The first Louis Vuitton café opened its doors at their towering flagship on Fifth Avenue. And of course the branded elements are in no short supply, from the enormous tower of LV-monogrammed suitcases stacked to the ceiling adorned with luggage tags and the many monogrammed desserts, to the team of restaurant industry legends behind it.

Sarah had a great time working with the team to bring the brand to life with the images of the branded dishes.

Although Louis Vuitton has several restaurants worldwide, this is the first time the venerable fashion brand has opened a restaurant concept in one of its retail stores in the United States. It follows in the footsteps of several other high-profile design eateries, like Blue Box Café by Daniel Boulud at Tiffany & Co. across the street, or the Armani restaurant on Fifth Avenue.

Inside, there’s room for 60 guests in the dining room with an additional six seats at the bar. Better yet, you don’t have to be a shopper to dine at the café, but the splendor of the space and the design may make it hard to resist.

“Honestly, it sounds corny, but everyone [is the target audience],” says Starr. “I don’t think you have to be rich and famous to come into this restaurant.”

Some of the Essential Dishes are:

  • Dover sole, scallop soufflé, Le Croque “Louis Paris,” and the hazelnut entremet.

  • Must-Order Drinks:

    Go for a bottle of French Champagne or one of the cocktails, particularly the Cocopolitain or Velours Noir.

More Details:

  • Who and What It’s For? Anyone with a weakness for a designer label and a high-profile chef.
  • Reservations drop 28 days in advance at midnight.
  • There are more than 600 books on display in the restaurant, with titles ranging from fashion to pop culture.
SARAH FLOTARD SHOOTS NEW IMAGE CAMPAIGN FOR LOUIS VUITTON CAFE
Louis Vuitton Product Photography
Louis Vuitton Desserts
Louis Vuitton Cafe
Louis Vuitton Caviar Product Photography
Louis Vuitton And Sarah Flotard
Bar_Food_050.jpg
Louis Vuitton Steak