It seems more and more we are getting requests for video on a photo-shoot set. It’s a hard ask, simply because of time constraints. That said, it makes sense to eeekkkout as much content as possible while the stage is set for a specific concept. With this photo-shoot for World Market George shot stills, video and GIFs for his client, creating a cohesive body of work across all three platforms. Video and GIFs are sticky content for social media giving the customer a more dynamic brand experience. “I enjoy doing it all,” says George. “It’s fun to mix up the medium.” Video edited by Mather McKallor