In early 2025, Troy was tapped by Austin, TX based creative agency McGarrah Jesse to shoot multiple sport and lifestyle campaigns for the outdoor powerhouse Academy Sports + Outdoors.

For this Fun Can't Lose campaign Troy was asked to shoot basketball, tennis, soccer, football, volleyball, hunting/fishing content, as well as a variety of outdoor lifestyle content.

The results are fantastic, and to say this collaboration was perfect for Troy is an understatement - Troy's love for and commitment to athletics (surfing, climbing, cycling, snowboarding, cross fit to name a few) allowed him to connect with the athletes and talent to capture authentic action. You can see more images from the Fun Can't Lose campaign shot by Troy on the Academy Sports website, as well as their Instagram feed.

Campaign: Fun Can't Lose

Agency: McGarrah Jesse

CD: Tim Cole

AD: Ben Estus

Production Company: MJZ -https://mjz.com/